Rich experience in strategic communications, public affairs, crisis management and brand marketing in China, North American and European markets, able to provide communications consultancy to senior executives on diverse corporate issues and strategic moves.
Integrated Brand Communications
Rich in-house and agency management experience and insights in the fields of marketing and public relations, an expert in providing marketing strategy, new brand establishment and integrated marketing services for multinational companies.
Years of working experience in North America, China and Europe, leading cross-regional teams to provide comprehensive communication consulting services on strategy, content, crisis and stakeholder engagement for local and MNC brands.
Broad public affairs expertise, an expert of market entry and issue management for global companies; the secretary general of Luxury Goods Association of Ministry of Commerce and deputy secretary general of international business advisory council of China Chamber of International Commerce.