品牌营销与传播案例
Brand Marketing and Communication

Wehour makes sure business understanding and strategic communications know-how are well combined in our work. Most of our consultants have both in-house and agency experience, and we believe strong execution results start from smart strategies.

Brand strategy consulting
We partner with cross-function management teams to jointly create strategies and action plans for brand-building.
Integrated marketing communications
We strive to deliver well-planned IMC projects with high effectiveness and tangible business benefits.
Mid to long-term communications strategy and implementation

We provide our clients with more integrated communication services from understanding of clients’ business goals and overall marketing campaign plans.
CASE STUDIES
Tim Hortons
Chinese Market Entry and Mid to Long-term Development Strategy
As a long-term strategic partner, Wehour provided Tim Hortons, the Canadian coffee brand, with brand strategy consultation, event planning, crisis management and other services since the company entered the Chinese market.
Key communication cases covered new store opening, themed store opening, investment and financing news release, corporate social responsibility, strategic cooperation and crisis management, etc.
FULLERTON
Chinese Market Entry and Branding Strategy
FULLERTON Health Corporation from Singapore first entered the Chinese market in 2020 and aimed to be rooted in the domestic retail clinic services industry.
Wehour assisted FULLERTON Health in establishing the brand’s local key messages and planning influential communication projects, through which FULLERTON Health managed to establish a professional brand image and promote thought leadership in the industry.