新品牌塑造案例
New Brand Establishment

Combining Wehour’s strategic methodologies and global network resources, we are able to fulfill a broad range of strategic needs from brands either in their early stage or during transition period. The systematic marketing and communications frameworks we established ultimately improve or refresh their brand images.

Early stage
● Brand positioning and strategy
● Content and communication matrix development
● Development milestones, i.e. M&A / deal communications
● New brand announcement
Rebranding

● Brand transformation analysis
● Positioning and communication strategy for rebranding
● Rebranding announcement
New market entry
● Market insight and analysis
● New market communication positioning and strategy
● Content and communication matrix development
● Communication campaigns and marketing projects
CASE STUDIES
DECATHLON

New Corporate Brand Launch Project

Wehour assisted DECATHLON to launch its newly refreshed brand strategy in China through an offline press conference under the enormous challenges of Covid-19 restrictions.
We developed a 360 degree communication plan that covers both communication and event, delivering communication content, media engagement and event management services in high quality within a short time.
ChildLife

Chinese Market Strategic Upgrade and Crisis Prevention

For the first time to deploy all channels in Chinese market and strengthen brand building and domestic consumer awareness, Wehour assisted ChildLife to build a brand from 0 to 1, including the basic content of brand communication and the core information of channel basics.

ChildLife has built a brand image in all aspects through strategic upgrades and developed the internal mechanism to prevent negative market voices.