新品牌塑造案例
Corporate communications

Wehour aims to build and protect the corporate images with holistic approaches.

Upgrade communication strategies
Providing research-based industry insights and strategic analysis;

Relentlessly pursuing new ideas and pragmatic solutions for corporate communications

Develop high quality content

Transforming corporate and brand messages to compelling, in-depth and attractive media reports and social stories 

Build thought leadership

Organizing well-planned communication events and promotion activities to help companies stand out at high-profile industry, national, global exhibitions and forums

Leverage government relations

Leveraging unique insights and resources from government relations perspectives to help companies develop forward-looking business and communication strategies

Conduct a variety of trainings
Tailored contents, cases and in-class exercises based on real needs to enhance the overall communications capability
CASE STUDIES
FUJIFILM
A Well-combined Communication Breakthrough for CIIE
Wehour explored an innovative and comprehensive approach of CIIE communication for FUJIFILM as its new communication partner, significantly improving the communication results and endorsing its business transition to healthcare industry.
The whole program finally reached long-lasting, almost 100% positive and massive media reports in spite of the intensive competitiveness during CIIE, with KPIs on various categories such as media attendance, clippings, AD value all achieved and exceeded.
Marriott International
Telling Positive Communication Messages and Media Stories in Spite of Unfavorable Market Environment
Wehour innovatively interpreted the business changes and challenges of Marriott International in China in a positive way based on deep understanding of market trends.
We successfully assisted MI in winning the endorsement of external key stakeholders including media and industry experts on the company’s China business development strategy through a mix of big-bang media briefing and on-going engagement.
Bristol Myers Squibb
New Brand Launch and Chinese Market Communication Strategy
Bristol Myers Squibb announced its global rebranding strategy in 2020, and while it promoted its new brand in Chinese market, Wehour supported BMS to promote internal understandings of the new brand through establishing a more direct communication mechanism to boost employees’ morale and promote its corporate culture from the inside out.
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